What it measures
What was actually seen.
Views against the following that was sold to you, post by post, so you can see the spread. There is always a spread, and it is usually wider than anyone expects.
What survived.
How much of what you paid for is still up. Posts coming down quietly once the agreed window closes is ordinary, and nobody checks.
Whether it was one idea or several.
Did every post carry the same thought in a different voice, or did each person run a small campaign of their own?
What it left behind.
Comments worth reading. Saves. Whether anybody asked where to buy it. Whether your own account moved at all in that fortnight.
What you hand over
The names, and roughly when.
That is the whole list. Everything we read was public when it was posted and is public now. If you want the second half, what it cost you set against what moved, you give us your own numbers, and those appear in your report and nowhere else.
What comes back
A short document and a conversation.
The spread, laid out. What survived. And the one that worked.
The one you would have run again
Every read names at least one post that outperformed everything around it, and says why it did.
It is almost never the one people expect. It is rarely the biggest account. It is often the person who drifted slightly off the brief. Knowing which one and knowing why is worth more than knowing which was cheapest, because the next campaign can be built out of it instead of started again from a list.
What is in
What anyone can open and count, on the dates we state.
What is not
Anybody’s rate.
Not what you paid, not what anyone charged. Not in the document, not in the conversation. That holds in both directions and it is not negotiable.
Any judgement of the people involved.
The subject is the campaign, never the creator. We will tell you which post worked. We will not tell you who let you down, and if that is the reading you want, we are the wrong people to ask.
A creator’s own analytics.
Those belong to them.
What it costs you that is not money
Ten minutes and a list of names.
It is the lightest thing anyone on this site asks for.
Your own numbers, if you want the whole picture.
What it cost and what moved in that window. Given privately, used only in your report.
Being ready to hear that the biggest name did the least.
It is the most common finding and it lands awkwardly, because somebody in the room chose that name.
After the read
Often nothing, and that is a reasonable outcome. A campaign that worked does not need us.
If there is a next one, it starts from what the read found rather than from a fresh list of accounts. Scoped in writing before anyone is briefed: the deliverable, the platform, the posting window, and what counts as a rework. You sign that first. Every stage stops cleanly and you keep what has been made.
Post counts, dates and availability are read from public posts on the platforms they were published to, on the dates shown. View counts move after publication; ours are stamped. No creator’s private analytics and no advertising-account data are used. Method last revised 30 July 2026.