What we do
On the shelf
quick commerce and e-commerce
Getting a product onto Blinkit, Zepto, Instamart or Amazon is the easy part. Staying visible, in stock and profitable is the work.
Listings built to convert, not to exist.
Titles, images, A+ content and category mapping shaped around how people search on each platform, not one listing copy-pasted across all of them.
Never quietly out of stock.
City-level assortment and fill-rate monitoring, so you learn you’ve gone dark in Kakkanad on the day it happens, not in next month’s report.
Pricing and promotions that protect margin.
A price architecture per platform and a promo calendar built around your contribution margin rather than the platform’s promo push.
Retail media, planned to a number.
A budget per platform built from what a customer is actually worth to you, and an honest read afterwards on what the spend bought. You will know your cost of a sale, not just your spend.
The reporting you need.
Rate of sale by SKU, by city, by platform. Contribution margin after every last platform fee. So you know which SKUs to back and which to kill.
And the content that sells them.
Photography, packaging visuals and the reels that make a listing work, made by the same team that runs the listing. Most agencies hand you a listing and wish you luck.
We can see your shelf from here.
Blinkit, Zepto and Instamart show every product to anyone who types in a delivery address. Do that across a set of pincodes, every day, for a week, and something appears that no dashboard gives you: where you were actually on the shelf, where you quietly were not, what you cost in one part of a city against another, and who took your slot on the days you were missing.
None of it needs a login of yours. None of it needs permission from anyone. It is what a customer can see, gathered the way a customer would gather it, with the method and the dates on the front page.
It is not technology. It is somebody checking, properly, every day.
The listing is not the beginning.
Getting on is mostly paperwork. What it costs to stay on is the part nobody says out loud. A listing fee per product per state, a charge on every order fulfilled, storage per unit per day, and a monthly advertising figure below which the shelf does not really see you.
Added up on published terms, that is several lakh spent before a single unit sells.
For a lot of good products the honest answer is not yet, and there is a sequence that gets you there. Being told that is worth more than being helped to fill in the form.
One thing we will not do.
We will not put our own money on your shelf.
Not buying your stock, not guaranteeing your sell-through, not funding your margin to make a quarter read better. If an arrangement only works because we are carrying part of the risk, it is not a service. It is a loan with a report attached, and it ends the way those end.