What we do
On the feed
creators and campaigns
Attention in Kerala is cheap to buy and hard to hold. We build campaigns for the holding part.
Creator sourcing, briefing and quality control
against a written scope.
Campaigns built around an idea
, not a spray of posts.
Monthly reporting with every link, view count and date
, checkable by you.
Reach is not the same as followers
| Creator | Category | Views per 100 followers |
|---|---|---|
| 49,819 followers | Comedy · micro | 15.92 |
| 103,222 followers | Comedy · macro | 7.46 |
| 24,722 followers | Lifestyle · micro | 0.77 |
| 40,046 followers | Food · micro | 0.67 |
| 74,166 followers | Lifestyle · micro | 0.54 |
- on the list
- 19
- measured by us
- 5
Reference · 1,80,000 followers, July 2026
You have probably done this before.
Most brands we meet have already spent on creators at least once, and almost none of them can say what it bought. Not because nobody reported back, but because the report counted followers.
The posts are still there. We can open them, count what was actually seen against what was actually sold to you, check how much of it is even still up, and tell you which single piece of it worked and why.
It needs nothing from you but the names.
The idea comes before the list.
The usual order is to pick the creators and then work out what they should say. It is the faster way to start and the reliable way to end up with nothing anyone remembers.
One thought first. Then the fewest people who can each carry it in a voice that is genuinely theirs.
Four posts that rhyme travel further than forty that do not.
Two things we will not tell you.
What anybody is paid.
Not what a creator charges, not what you are spending. Both sides hear the same answer, which is that the other side’s number is not ours to hand over. A market where everyone knows everyone else’s rate stops being a market, and the people it stops working for first are the creators.
What the register is worth.
There are figures on it. Each one carries a date and a source and belongs to exactly one person. There is no combined total, no average for the roster, no reach figure for the list as a whole. A number like that would be arithmetic performed on people, and it would be the only claim on this site that a stranger could not go and check.