The Delivery Health Check
Five dimensions, each scored out of ten, totalled out of fifty and banded.
What it measures
What you are visible for.
Impressions, where you rank on the searches that matter to your kitchen, where you sit in the category, and how much of your own visibility you are currently paying for.
Where people leave.
Menu opened, item added, order placed, and which of those three steps is quietly losing you the most people.
What an order earns.
Average order value, commission, discount load, packaging, effective take rate, contribution per order, and the same read dish by dish. This is the dimension the rest of the report is built on.
How the kitchen behaves when it is busy.
Preparation time, cancellations, rejections, delivery-time flags, ratings, and what is actually causing them.
How you read to a stranger.
Photography, descriptions, menu structure, where your best dish sits on the page. This one needs no access at all. It is what anyone can see, which is exactly the point.
What you hand over
Manager access to your own Swiggy and Zomato dashboards. Your settlement files. Your food costs, in whatever form you keep them.
That is the whole list. The access is granted by you on the platforms’ own permission screens, it stays yours, and you can withdraw it in the time it takes to open the app.
What comes back
Six pages and a thirty-minute walkthrough, two working days later.
The five scores. The five fixes worth most, ranked by rupees rather than by ease. The one found rupee. A ninety-day plan with the score at the top of it, so the same measurement can be run again at the end.
The one found rupee
Every check names at least one amount of money that is already yours and is not reaching you. A packaging charge set wrong. A promotion funded from the wrong side. A commission band that no longer matches what you signed. A dish that costs more to deliver than it sells for.
There is no guarantee attached to that, and there will not be one. A guarantee turns a diagnosis into a bet, and the first refund would teach everyone that the reading was optional. When the number is small, the report says it is small, in the same sentence it says it.
What is in
The five dimensions. The ranked fixes. The found rupee. The ninety-day plan. The walkthrough.
What is not
Anything that needs a platform to tell us something it does not tell you.
We read what you can see in your own account and what anyone can see from outside, and nothing else. There is no back channel, and a business built on being easy to audit cannot have one.
Ad spend.
Yours, and paid by you. We do not mark it up and we do not take a share of it.
What it costs you that is not money
About an hour.
Granting access, and answering questions about how you actually work that your dashboards cannot answer.
Your food costs.
The number most kitchens have never written down, and the one that makes the difference between an interesting report and a useful one. If you do not have it, that is the first finding, and we will help you build it.
A willingness to be told something you already suspected.
Most of what we find is something somebody in the kitchen has been saying for a year.
After the reading
Nothing automatically. The check ends where it ends, the report is yours, and a good number of them should end there for a while.
If there is more to do, it is scoped in writing before anything is made. What it is, who does it, how long, and what counts as a rework. You approve that or we redraft it. Every stage after this one stops cleanly, and you keep everything made up to the point you stop.
The five dimensions and their sources are fixed and do not change between engagements. Scores are computed from your own platform data and from listing information any customer can see. Method last revised 28 July 2026.